47% of Americans Use VPNs for Privacy: CNET Survey Insights

47% of Americans Use VPNs for Privacy: How and Why People Are Adopting Virtual Private Networks

As internet restrictions increase across the U.S., more Americans are turning to VPNs (Virtual Private Networks) to protect their online activity. A recent CNET survey found that 43% of U.S. adults have used a VPN, with nearly half citing privacy as their main motivation.

Cybersecurity expert Neal O’Farrell, founder of Think Security First, says VPNs are increasingly necessary. “Instead of rolling the dice and hoping no one’s snooping, just don’t take the chance,” he advises. With growing concerns about online tracking, VPN adoption is expected to rise.

Key Survey Insights on VPN Usage

1. Privacy Protection

• 52% of VPN users employ them to protect their IP address.
• 47% use VPNs to keep their online activity private.

2. Mobile VPN Usage

• 51% of VPN users connect via smartphones.
• 50% use VPNs on computers, laptops, or tablets.
• Mobile protection is critical due to sensitive transactions and personal communications.

3. Generational Trends

• 50% of Gen Z and Millennials have used a VPN this year.
• Men use VPNs more than women (50% vs. 36%).

4. Saving Money

• 23% of users save on streaming services by using VPNs.
• VPNs can also reduce travel costs, though only 9% report using them for flights or hotels.

5. Accessing Banned Content

• 17% of adults tried accessing blocked apps or websites since Jan. 1, 2024.
• VPNs are often used to bypass geo-restrictions for streaming, apps, or websites.

Why People Are Turning to VPNs

1. Privacy & Security
VPNs route traffic through a remote server, masking your IP address and hiding your activity from ISPs and apps. However, they do not protect passwords, cookies, or financial information.

2. Accessing Restricted Content
Users can watch region-locked streaming services or apps. But VPNs don’t always bypass restrictions. Some apps detect VPN usage, and legality depends on local laws.

3. Saving Money
By switching server locations, users can find lower prices on streaming, travel, and subscriptions. Check terms of service to ensure VPN usage is permitted.

Expert Recommendations for Choosing a VPN

1. Privacy Standards

• Look for AES 256-bit encryption, a no-logging policy, DNS leak protection, and a kill switch.
• Recommended providers: ExpressVPN, NordVPN, ProtonVPN.

2. Internet Speed

• Quality VPNs reduce speed by only ~25%. Important for streaming and gaming.

3. Server Locations

• More servers = more options for bypassing geo-restrictions.

4. Multi-Device Support

• Ensure your VPN works across multiple devices (phones, tablets, computers).

5. Complement with Antivirus

• VPNs don’t prevent malware or identity theft. Pair with antivirus software for full protection.

VPN Legal Considerations

While VPNs are legal in most countries, some nations ban or restrict VPN use, including Belarus, China, Iran, Oman, Russia, Turkmenistan, and the UAE. Always check local laws before using a VPN to access content.

Final Thoughts

VPNs are no longer niche tools; they are becoming mainstream for privacy, security, and access to content. With rising internet restrictions in the U.S., expect VPN adoption to grow across generations. Whether for privacy, streaming, or security on public Wi-Fi, a VPN is increasingly an essential tool for internet users.

Frequently Asked Questions (FAQ)

Q1: Why do people use VPNs?
A1: To protect online privacy, mask IP addresses, access region-restricted content, and save on subscriptions or travel.

Q2: Are VPNs legal in the U.S.?
A2: Yes, VPNs are legal in most of the U.S., but some countries restrict or ban their use.

Q3: Can VPNs improve internet speed?
A3: VPNs may slightly reduce speed (~25% for high-quality services) but are optimized for streaming and gaming.

Q4: Should I use a VPN on my phone?
A4: Yes, mobile VPNs protect sensitive transactions and personal data, especially on public Wi-Fi.

Q5: Which VPNs are recommended?
A5: ExpressVPN, NordVPN, and ProtonVPN are top-rated for privacy, speed, and multi-device support.

References & Sources

• CNET Survey