Missed Apple’s iPhone Event? Here’s Every Major Announcement

Apple’s September 2025 Event Recap

Apple’s latest keynote didn’t disappoint — unveiling the iPhone 17 lineup, AirPods Pro 3, and three new Apple Watches. While many rumors proved true, there were still some surprises packed into the “awe-dropping” presentation. Here’s a rundown of the highlights.

AirPods Pro 3

• Price: $250 (unchanged)
• Battery life: 8 hours (up from 6)
• Features: Noise cancellation, heart-rate sensor, workout tracking, IP57 dust/water resistance, and live translation.

Apple’s premium earbuds now double as a fitness and health companion — making them one of the standout announcements of the event.

Apple Watch Series 11, SE 3, and Ultra 3

Apple continues to market its smartwatches as health and safety essentials, with new features including:

• Sleep tracking improvements
• Hypertension alerts
• Expanded fitness monitoring

The Series 11, budget-friendly SE 3, and rugged Ultra 3 give users more choice depending on lifestyle.

iPhone 17

• Display: 6.3-inch with ProMotion 120Hz
• Design: Redesigned camera bump, stronger Ceramic Shield 2 glass
• Focus: Core iPhone experience with smoother gaming and durability upgrades

This year’s baseline iPhone is no longer the “entry-level” compromise — it’s now a polished flagship with high-end features.

iPhone Air

• Size: 6.5-inch display, just 5.5mm thin
• Battery: Adaptive Power mode for efficiency
• Positioning: Replaces iPhone Plus with a sleek, ultra-thin design

Apple is betting big on the iPhone Air as the future of lightweight smartphones, balancing portability and performance.

iPhone 17 Pro & Pro Max

• Chip: A19 Pro
• Battery life: 33 hours (Pro), 39 hours (Pro Max)
• Cameras: Triple 48MP setup with 8x telephoto zoom
• Storage: Up to 2TB — Pro Max tops out at $2,000, the priciest iPhone yet

The Pro models continue to push the limits of Apple’s tech — but also of consumers’ wallets.

The Bottom Line

Apple’s iPhone 17 event delivered new designs, record-breaking performance, and expanded health features across devices. With the iPhone Air debut and AirPods Pro 3 innovations, Apple is clearly shaping its lineup to appeal to both power users and everyday consumers.

Whether you’re eyeing the ultra-thin Air, the feature-packed Pro Max, or the improved AirPods, 2025 is set to be a huge year for Apple fans.