Apple Opens Fourth India Store in Pune on Sept 4

Apple Accelerates India Expansion: Fourth Store Opens in Pune on September 4

Apple is set to open its fourth official retail store in India on September 4, 2025, in Pune’s Koregaon Park. This marks another bold step in Apple’s rapid expansion across one of the world’s fastest-growing smartphone markets.

The new Apple Koregaon Park store will join Mumbai, Delhi, and Bengaluru, strengthening Apple’s premium retail presence just days before the iPhone 17 launch on September 9.

Rapid-Fire Store Openings

Apple’s India expansion is happening at breakneck speed. Just two days before Pune, the Apple Hebbal store in Bengaluru opened on September 2. Interestingly, both Bengaluru and Pune launches break Apple’s traditional Friday schedule, opting instead for mid-week openings at 1:00 PM local time — likely to generate hype ahead of the iPhone 17 release.

Why Apple is Betting Big on India

Apple’s aggressive retail push comes on the back of record-breaking sales:

• Mumbai + Delhi stores made ₹600 crore ($72M) in their first year
• Delhi contributed 60% of this revenue, despite being smaller than Mumbai
• Apple doubled average electronics store revenue in both cities

Market Milestones in 2025

Apple has reached new highs in India this year:

• iPhone 16 = most-shipped smartphone in H1 2025 (4% market share)
• 5.9M iPhones shipped in H1 2025 (+21.5% YoY growth)
• Entered India’s top 5 smartphone companies (9.4% share in May 2025)
• 48% market share in ultra-premium (₹70K+) — Apple’s best-ever position in India, just behind Samsung’s 49%

Inside the Pune Store

The Apple Koregaon Park store spans 10,000 sq. ft. at KOPA Mall. Highlights include:

• Full Apple product lineup: iPhone, Mac, iPad, Watch & accessories
• Signature Indian-inspired design with peacock-feather artwork
• Today at Apple sessions (photography, coding, music, art)
• Genius Bar + Business teams for support and enterprise customers
• Free engraving in Indian languages (Hindi, Bengali, Marathi, Tamil)

Apple’s official page greets Pune with:

“Namaskar, Pune. The first Apple Store in the city opens its doors soon.”

Manufacturing Power Shift

Apple’s retail growth pairs with its manufacturing dominance in India:

• Exported $17B worth of iPhones from India in 2024
• Majority of US-sold iPhones in Q2 2025 were Made in India
• iPhone 17 production has already begun locally ahead of launch

Digital Ecosystem Boom

Apple’s services are also thriving:

• App Store enabled ₹44,447 crore ($5.31B) in billings/sales in 2024
• 94% of revenue went directly to developers
• Indian developers’ global earnings tripled in 5 years
• 80% of Indian dev revenue came from international markets

What’s Next?

CEO Tim Cook has hinted at six India stores by end of 2025, with upcoming locations expected in Mumbai (second store) and Noida. While Cook likely won’t attend Pune’s opening due to iPhone 17 prep, senior US executives are expected.

Challenges Ahead

Despite success, Apple faces hurdles:

• Samsung still narrowly leads premium (49% vs 48%)
• Pricing gap — Apple Stores sell at full MRP, while local resellers discount
• Geographic presence limited vs India’s vast market — expansion is ongoing

Bigger Picture: Apple’s India Pivot

With slowing growth in China, India has become Apple’s fastest-growing major market. The Pune store symbolizes:

• A shift in global supply chains (India > China)
• Aggressive premium market penetration
• Strong ecosystem integration via hardware + services
• Long-term brand loyalty building in India’s affluent segment

Conclusion

Apple’s fourth Indian retail store isn’t just another outlet — it’s a strategic milestone. With booming sales, aggressive retail launches, and local manufacturing power, India is now at the center of Apple’s global strategy.

As the iPhone 17 launch and festive season near, Apple is perfectly positioned to ride India’s premium smartphone growth wave.