InDrive Bets on Super-App Grocery Deliveries in Kazakhstan

InDrive Expands Beyond Ride-Hailing

InDrive, the world’s second most-downloaded ride-hailing app after Uber, is moving beyond cabs with a super-app strategy. The company has officially launched grocery delivery in Kazakhstan, aiming to expand into multiple verticals across key markets such as Brazil, Colombia, Egypt, Pakistan, Peru, and Mexico within the next year.

With more than 360 million app downloads and 6.5 billion transactions, InDrive is cementing its place as a mobility giant while diversifying into daily essentials.

Why Start in Kazakhstan?

Kazakhstan is Central Asia’s largest economy and also home to InDrive’s biggest R&D hub. The country’s 44% digital growth over the past 12 months and a rapidly expanding $26B tech ecosystem make it a natural testbed.

InDrive is adopting a dark store model, promising 15-minute grocery deliveries with a portfolio of 5,000+ products. Early pilots show strong adoption, with an NPS of 83% and an average of five orders per user per month.

Competing with Uber and Local Players

Like Uber Eats, InDrive is targeting food and grocery delivery, but it’s focusing on cost-conscious consumers underserved by rivals. Positioning itself as the “Aldi of online groceries”, InDrive aims to win with affordability and accessibility.

In frontier markets, it is also eyeing partnerships with local mom-and-pop stores to expand its footprint while keeping pricing competitive.

Future Verticals and Services

The grocery play is just the beginning. InDrive is planning to roll out:

• Financial services: Micro-loans for drivers, passengers, and small businesses (already live in Brazil and Mexico).
• Micro-mobility: Services that connect users with local transport and small businesses.
• City-specific solutions: Tailored offerings based on regional demand.

The Road Ahead

While InDrive has struggled in India — losing ground to Uber, Ola, and Rapido — it remains committed to frontier markets where digital adoption is accelerating. By bundling mobility, groceries, finance, and more under one ecosystem, InDrive hopes its super-app push will increase customer loyalty and redefine urban convenience.

Whether it can replicate the success of WeChat and Gojek or face the hurdles of Meta’s super-app ambitions remains to be seen, but one thing is clear: InDrive is betting big on becoming the daily essential app for millions.