Threads Adds 10K Characters for Free, Challenges X

Threads Expands Text Limit to 10,000 Characters for Creators

Meta’s Threads is officially rolling out a 10,000-character post feature, giving users far more space to share content than X’s standard limit. Previously capped at 500 characters, Threads’ new update allows creators to attach longer text—including links to newsletters, blogs, podcasts, and other content—for free, challenging X’s paid long-post model.

The move was inspired by users sharing screenshots of longer content, such as book excerpts, articles, or podcast transcripts. By supporting text attachments, Threads now allows authors, journalists, and other creators to promote their work directly, driving readers to external sites while maintaining the conversation on Threads.

Unlike X, which offers up to 25,000 characters only for paid subscribers, Threads makes 10,000-character posts freely available. Users can format text with bold, italics, underline, strikethrough, highlighting, and even add emojis, making posts visually engaging. Additionally, external links included in posts are displayed prominently, increasing click-through potential for creators.

There are some limitations: the extended text will not be indexed by search engines and will not initially support federation to decentralized social platforms like Mastodon. Meta is exploring solutions to bring federated support to longer posts in future updates.

Threads’ new feature emphasizes creator-first design, allowing rich, in-depth content without relying on paid subscriptions or workaround hacks like screenshots and threaded posts. By offering free long-form posting with prominent link visibility, Meta is positioning Threads as a compelling alternative to X for creators seeking more expressive freedom.

FAQ: Threads 10K Character Feature

How many characters can I now post on Threads?

Users can attach up to 10,000 characters to a single post.

Is this feature free or paid?

The 10,000-character post feature is available for free to all users.

Can I include links in my Threads post?

Yes, links can be added and will appear prominently in the post attachment.

What formatting options are available?

Threads supports bold, italics, underline, strikethrough, highlighting, and emojis for text attachments.

Will these long posts appear in search engines?

Currently, the extended text will not be indexed by search engines. Meta is exploring federated and search-friendly options for future updates.