Amazon Passkeys Hit 320M Users Amid Scam Warnings

Amazon Confirms 320 Million Users Now Use Passkeys

Amazon has officially confirmed that more than 320 million customers have now upgraded their accounts with passkeys, marking a huge leap toward passwordless security. This comes at a critical time, as new phishing scams targeting Amazon users are on the rise.

According to Amazon, the number of passkey users has nearly doubled in just one year, climbing from 175 million in 2024 to 320 million in 2025. The surge highlights growing awareness of account security, fueled by scams that mimic official Amazon messages to trick users into giving away their passwords.

Why the Upgrade Matters

The latest scam involves fake text messages with malicious links to counterfeit login pages. If victims enter their credentials, attackers can hijack their accounts to change settings, order items, or steal payment details.

Passkeys offer a safer alternative by linking login access directly to a trusted device — such as your phone — using biometrics or a PIN. This means that even if a scammer tricks you into entering your password, they still cannot access your account without your registered device.

How to Protect Your Amazon Account

To secure your Amazon account:

1. Go to Login & Security in account settings.
2. Check if a passkey is enabled. If not, add one immediately.
3. Enable two-step verification (2SV) using an authenticator app instead of SMS for stronger protection.
4. Never click on suspicious links in emails or texts. Always log in directly via the Amazon app or website.

The Bottom Line

As scams evolve, password-only protection is no longer enough. With 320 million users already protected by passkeys, Amazon is setting the stage for a more secure, passwordless future. If you haven’t upgraded yet, now is the time.