Instagram Tests Reels-First UI in India and South Korea

Instagram Rolls Out Reels-First UI Test

Instagram has begun testing a new Reels-first user interface in India and South Korea, two of its biggest short-video markets. With this redesign, the app opens directly on the Reels tab, placing short videos at the core of the experience.

The new interface keeps Stories at the top, but the DM button has been shifted to the navigation bar’s center for quicker access. The Reels tab now appears second, allowing users to swipe easily between tabs.

New Feed Options

Another major change is the revamped Following tab, which now offers three feed modes:

• All – Recommended posts and reels from accounts you follow.
• Friends – Content only from mutuals.
• Latest – Chronological feed of the newest posts and reels.

This test follows Meta’s announcement last week that Instagram surpassed 3 billion monthly users, with much of that growth driven by short-form videos. According to Meta, Reels are reshared 4.5 billion times across its platforms every day, underscoring their growing influence.

Global Rollout Expected

Currently, the update is limited to select users in India and South Korea. However, Instagram has confirmed plans for a global rollout if the test proves successful.

For users, this shift signals Instagram’s intent to push Reels further, making it the primary discovery and engagement hub on the platform.

❓ Frequently Asked Questions (FAQ)

Q1. What is the new Instagram Reels-first UI?
A: It’s a redesigned interface where the app opens on the Reels tab by default, placing short videos at the center of the Instagram experience.

Q2. Where is Instagram testing this new UI?
A: Instagram is currently testing the Reels-first UI in India and South Korea with a limited group of users.

Q3. What other changes are included in the redesign?
A: Stories remain at the top, the DM button has been moved to the center navigation bar, and the Following tab now offers three feeds — All, Friends, and Latest.

Q4. Why is Instagram pushing Reels more prominently?
A: Meta says short videos are reshared 4.5 billion times daily, making them a major growth driver for Instagram’s 3 billion monthly active users.

Q5. Will this new Reels-first UI roll out globally?
A: Yes, Instagram plans a wider global rollout if the test in India and South Korea is successful.